It takes a ton of work to get recipients to open an email, let alone read it to the end.
Set the right mood and polish your brand personality. In fact, appealing visuals can increase folks’ desire to read by a whopping 80%.īut that’s not all, personalized GIFS can: They help you tell your story visually – grabbing your recipient’s attention. When played with correctly, GIFs bring an air of delight to your emails. Since we’ve got a lot of ground to cover, let’s buckle in and get started: How animated GIFs in emails can take your message to another level Best practices for using GIFs in your emails. The risks involved with using animated GIFs. How personalized GIFs can up your email marketing. How so, you ask? Let’s discuss this in this post. It only means you use them with caution and purpose. This doesn’t mean you shouldn’t use them. The thing is, research on animated GIFs in emails is somewhat at odds. Wait, what? This clashes with the very results Dell achieved. 
The latest study by the Nielson Norman group shares lots of people favor emails without GIFs over those with them. So, in case you’re wondering whether you should pop in a GIF in your email, you just got your answer.īut let’s not be too quick to jump to conclusions. The results? 103% increase in conversion and 109% boost in revenue (!).
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